Campari's inimitable recipe, which is used as the basis for many cocktails internationally like the classic and popular Negroni, Campari Orange and Americano, has been kept the same and remains a well-kept secret that only a few people are familiar with the production process.

Campari is the herbal distillery, aromatic plants and fruit with alcohol and water, these latter two being the only known ingredients of its recipe. Has a velvety, pleasantly bitter, intense orange and botanical flavor.